Posted by seven3zero on Jun 4, 2012 in Interviews | 0 comments

The Jammington came out a month ago. Are you happy with how the project is doing?
It’s doing well, man. It’s gotten a lot of positive feedback from people who bought it and bloggers. It’s well-received.
It has a very soulful, boom-bap vibe throughout. What made you want to go that direction?
To be honest with you, I didn’t have a direction when I sat down to do this album. I never recorded an album in New York, ever. That was the only direction, for me to come home and record the record with ATG and just make a dope record. We didn’t have a sound or niche we were going for. We just wanted to make something dope and just jam. That’s what we did. Every song was written in the studio. When I got off the plane, we went straight to the studio and the first song I wrote was “The Note.” That set the tone. We just went in and nine days later, 80% of the album was complete.
What was it like working with ATG for the entire project?
It was dope, man. He has a vision, just like me. We basically have the same taste. There wasn’t really any push and pull on getting this album done. It felt like we had been working with each other for years. Mind you, I met ATG just a year prior to that at CMJ. I had never even heard of him before and I can’t even remember how I met him. We were at the club and he was hanging and he told me he had beats and he sent them to me. I told him I wanted to do a whole album with him and he thought I was playing. The chemistry was perfect, man. Working with him, the chemistry was really easy.
You both have a wide range for styles you can go.
It helps that I know how to pick beats, man. That’s one thing that I can actually say about myself. I know what beat goes perfect with me and any artist. I’m really good at picking beats. Picking through the best of his best made The Jammington. I told him if I couldn’t bring my 50% to his 50% then the song wouldn’t be 100. I felt my voice, cadence, and words had to fit perfectly with the beat and if it did, we win.
How do you know when a song works?
How can I explain it? It’s kind of hard to explain. When you know, you know. I don’t have that sickness most New York rappers have where they think they can rap over anything and it’s going to be dope. Just because the beat is dope, doesn’t mean it’s going to fit you. It’s like a pair of Jordans. Just because they’re nice, if they’re too big, they won’t look right on you. It’s the same thing with beats. There’s nothing technical that I can actually explain to the letter. I’ll listen to the beat and freestyle eight to ten bars in my head and try to formulate a concept and then I’ll listen to my voice as the beat is playing and if it just doesn’t match then it just doesn’t match. It’s just a feeling.
Do producers always understand your vision?
During our process, luckily we didn’t run into any disagreements. He trusts my judgment. When I pick my beat, I deliver. We picked “The Note” for the first song and he picked that concept. He said to do something like a kidnapping. I did and I ran with it and it’s the way that I attacked that beat with the concept that just made it. When we did the second song, he just let me do me and as I was doing me, I was looking for his input. I wanted him to produce my record. I didn’t just want him to make the beats and I would rap. We basically just trust each other’s judgment and that’s why it was so easy for us to do this album.
The Jammington is barely 26 minutes long. Do you see shorter albums becoming a trend?
I didn’t set out to make a short record. I just used advice from Yazarah. I had a conversation with her a long time ago and she said, “Yo, when the pen stops, the song is done.” I basically did that for the album. I could have made fourteen songs, but for what? It’s overkill. And a month prior to me recording the album, I was doing an interview and we was talking about how less is more. I guess that stuck with me as well. When I got to the tenth song, I just knew to stop. Between those two conversations and just adding extra songs just to add them made no sense. An extra brush stroke can destroy the whole painting, so I was just done.
I don’t follow the trends of hip-hop. That was never my thing. If it happened to fit at the same time, then it was good timing. If I had done this with No Excuses, then No Excuses would have been ten songs. (laughs) I don’t know why some of these rappers do what they do. When I tracked out the album and saw the time, it didn’t matter because it was dope. Let’s run it. I’m going to roll the dice. If you like it, you like it. If you don’t, you don’t. I understand that this is a business but if I’m happy with the record, I can sell the record that I’m happy with and that’s why, across the board, I got high ratings for this album. I did something right.
It’s a smooth listen.
Exactly. I never wanted to have filler. When the pen stops, just stop. It’s over. If you think back to Nas’ Illmatic, there were nine songs plus the intro. If he had one more song, it could have been a regular album. I don’t want to compare myself to Nas. I’ll let the people do that. But as a fan of music, if the album just runs correctly, just like Illmatic and The Jammington, and it’s perfect, then nothing more needs to be said. Even though it’s 28 minutes, hey, that’s the greatest 28 minutes I’ve had in the last couple of years.
What was it like working with Craig G?
Come on, man! I look back on my 13 year-old self like, ‘We did it!’ For Craig G to reach out and extend his hand, say, “I like what you’re doing. Hit me up anytime you need a verse.” I’m not one for validation, but that right there, that’s validity. That’s Craig G! This is Juice Crew Craig G! I grew up patterning myself after Craig G, especially with the punchlines. Listening to him back in the day and now I have a career and now he’s reaching out to me, can’t nobody tell me nothing. I got respect from one of the most respected and we made a dope joint.
And the fact that he gets on Twitter and talks about the song, because he’s done features with a whole lot of rappers, but to see him go hard and say, “Yo, this song is dope, check it out, me and Chaundon,” that’s like, ‘Wow!’ It’s surreal to me. I’m watching it like I’m not even involved. I’m watching it and it’s like, ‘Wow, this is just dope.’ It was a dope song that went into a dope album. It fit. I made sure I got the right people for this album. I didn’t just reach out to certain people. I could have gotten other names that are heavy on the net but it wouldn’t have made sense. I went for what made sense.
Certain collaborations wouldn’t have made sense and the styles wouldn’t have made it to this record, like if I would have reached out to Big K.R.I.T., not saying I could have got him. I knew YC the Cynic for years. I’ve known Von Pea from Tanya Morgan for awhile. It’s one of those things where if you actually build with people before you do the music, the songs come out better. It could be dope but I would rather go for classic than just dope.
You did your “Golden Era Mondays” series. Did that help your buzz?
Yeah. It helped. It got a lot of people onto what I was doing at the moment and it brought more awareness to the album. I’m getting a whole bunch of new people to actually hear what I’m doing every week until the release of the album. It worked in my favor. That’s why I only did it for that time period. I wasn’t trying to do it every week for a whole year. That would just cheapen the music. I’m here to sell music and make money. I didn’t come here for the culture. I came here for the paper. I just happen to be nice. I came up in the Bronx with nice rappers who taught me to rap but look, I want to make money at this because I can do it on the corner for the culture all day and be nice.
With all your involvement in the JUSTUS League, do people forget your Bronx roots?
Yeah. It happens. But it is what it is. Sometimes I’m like, ‘Are you not listening to what I’m saying?’ I say “Bronx, New York” in damn-near every other rhyme. There is no Bronx in North Carolina, but I guess by association of the crew I was running with at the time and the way hip-hop goes, people just love to lump people into that one group. I don’t have no beef with North Carolina. I live in North Carolina. I went to school there and I started my rap career there, but I was born and raised and became an adult in New York City.
Are you still involved with the JUSTUS League?
None. Not at all. It’s Golden Era Music.
What happened?
You know what? I can’t even speak on this situation fully. There is no beef. There is no, “if I see you on the street I’m punching you in the face.” There’s none of that. I guess you could just say that we just grew up and grew apart and that’s it. I really can’t give you a concrete answer to what happened because it really doesn’t make sense. It’s not over money and nobody’s lady got hollered at. And it doesn’t even matter. It’s all about Golden Era Music. I applaud everything that everybody else is doing and that’s it. But all I can focus on now is the Chaundon and Golden Era Music brand.
DJ Flash is on The Jammington. Do you still work with him?
He’s on there, but the people I’m running with heavy are Big Pooh, Joe Scudda, and Big Dho.
What other projects are you looking to do next?
Oh, man, my plate is incredibly full. I have plates! (laughs) I have plates with their own tables. I have The Freshington, and it’s being produced by Cutty Fresh. He’s affiliated with Tha Bizness. We’re actually almost done with that album. I just have to go back to Atlanta and record it. My whole process with recording albums now is that I have to record with the producer. Coming up with the JUSTUS League, I never had the producer in there with me. I engineered my own sessions and I didn’t have a producer telling me to try it a different way. I had to break out of that. I’ve known Cutty Fresh for awhile now and this is the first time I’m officially rapping on his beats. He’s been sending me beats for awhile and I had to find my side that fit his style. I didn’t want to waste his time if I wasn’t going to be dope on his incredible production. I had to get ready and have dress rehearsals, but now I’m ready to show out.
I’m three songs away from completing an album with Shuko from Germany. He’s good out there and his name is heavy out here. We’re almost done with that record. I’m also going to work with Family Biz Entertainment. That’s a group of producers. That crew, they’re super-incredible and when you hear the beats on that record, you’re going to think I signed to MMG. Them beats are crispy, radio crispy, like, ‘Wow, Ross might come to you after that.’ And then me and DJ Soulclap, we’re in talks of doing an EP. I’m going to fly out to Germany and do that record with him but more than likely that will turn into an album. I’m not going out there to record seven songs. We’ll probably do fourteen. DJ Concept has already sent me beats and I have to sit down and see what that album will sound like.
On top of that, I’m directing videos. I directed my video “Hindsight” and I’m going to go to New York and shoot more. I’ll also do videos for The Freshington and I’m producing a really dope EP for an artist who I can’t say yet. I’m busy out here, man. I’m busy.
And on top of this, I’m running a label. These are all things that I wanted to do but never had the opportunity. I guess the whole dissolution of the crew was a blessing because I was always a team player. If you look at the timeline for how people were putting music out, I was always putting songs out but not albums until the end. I was always the road manager and selling merch and I knew what needed to be done. I wasn’t forced into any of it, but when it was my turn, I was going to rock. But by the time it was my turn, it was falling apart at the seams and I was dolo, by myself. Everybody was on tour and I was in the studio recording it, A&Ring it, getting it mixed, it was all me. There was distribution but that was it. It was just an opportunity to put something out. And then when the opportunity for No Excuses came out with Traffic, they didn’t do shit. It was just another opportunity. When all that shit was said and done and I said, “Fuck it, I’m not doing that again,” Dho set up distribution with Empire Distribution. And you can see that it’s different now. There’s a video attached, there’s more awareness on the internet. I had to take a different approach from putting music out back then. It’s one of those blessings in disguises.
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